Challenge: As the first-ever Creative Content Lead at Thrive Global (B2B science-backed wellness platform started by Arianna Huffington), I I was tasked with creating a high production value video for one of their brand partners, Sleep Number, that showcased the life changing impact of quality sleep.
Solution: Work with a talented vlogger / video editor to help me tell the real story of a Sleep Number bed user in an authentic way. Between his keen eye and my ability to ask the right questions to evoke emotion and organic expression of brand RTBs , we were able to create a compelling long form story full of moments perfect for cutting down into shorter, paid brand advertisements.
Role: As the Creative Lead at an in-house tech company, that didn’t have any producers on staff, I handled everything for this project from concept through production, interviewing Sleep Number Bed users to gauge who’s story would translate best to video, finding the perfect creator that could deliver the quality we needed for the low budget we had, and creative directing the capture and post production of all assets.