SONIC DRIVE-IN: New Years Eve Tot Drop (live social event)

Challenge: After a very serious 2020, how do we create a lighthearted way to celebrate the New Year with our fans?

Solution: Drop 2020 like it’s tot with the first ever, live Sonic Tot Drop.

Results: With a $0 dollar production budget, and no paid support, our work performed +266% above benchmark with 42K unique viewers and 46.4K video views.

First, we promoted our event with this “breaking news” video cross platforms. And for the big finish - or should I say small - we finally dropped the tot ending with a spud-tacular celebration.

Unprompted, Sonic employees even joined in on the fun and hosted their very own tot drop.

And now for the not-so humble brag… see our favorite comments below. Someone even said we were better than J-Lo.