Challenge: Since the world has opened back up again, less people are reliant on Giant Grocery’s shopping & delivery service, Giant Direct.
Solution: Create a humorous video campaign featuring shoppers that love using Giant Direct so much, that they’ve forgotten how to behave in store to remind people of the comfort that comes from shopping from home.
Role: Creative Director partnered with a creator to ideate, write the scripts, and oversee production reporting up to the ECD.