Challenge: Couples avoid talking about their finances at all cost—even when it comes to buying a home together. So how do we show the importance of the “money talk” and that Chase home lenders can help?
Solution: After noticing an increasing amount of “how well do you know” style videos being consumed online, we created the “Closer to Home challenge” which mimicked a similar format of testing couples’ knowledge of one another. The twist? In order to get closer to home, our unsuspecting couples had to answer taboo financial questions that hit close to home too.
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We also created 15s & 6s teaser drove to the hero video on Chase’s website
