Challenge: Countless homeowners dream of remodeling, but they leave their dreams bound to a Pinterest board because they think cash is their only option. So Chase wanted to let them know there were other financing options such as a HELOC loans.
Solution: Knowing home improvement is the number three category on Pinterest, we created an interactive, personalized ad unit that used Pinterest’s API to create customized home renovation pins (aka dream boards) for our users that drove them to our HELOC application.
Results: Not only did we surpass benchmarks on Facebook and Pinterest, we had 31.9K Quiz Completions, 6.2K Pinterest Boards Created, 1.3% lift in brand favorability, 2.8% lift in Ad Recall and 2.9% lift in brand consideration.
Press: DigiDay / TheRealDeal / TechRadar / Inman