Challenge: When Hilton came to us asking for a way to highlight their corporate social responsibility initiatives, we were challenged to find a way to so that didn’t come off like big company patting themselves on the back.
Solution: After some digging, we discovered that the 50th anniversary of John Lennon and Yoko Ono’s bed-on for peace (which happened to take place in room 702 of the Hilton Amsterdam), was coming up, so we decided to turn this anniversary into an opportunity to talk about the peace initiatives that are still happening within the walls of Hilton (aka Hilton’s CSR programs) .
To do this in an impactful way, we decided to use Room 702s around the globe as the stage to tell the incredible stories of Hilton employees who are walking examples of the peace Hilton is working everyday to bring to the world—starting with a Syrian refugee who goes above and beyond to inspire others and a housekeeper in Orlando that leads the charge of a program that is saving children’s lives in the DR.
Role: For this project my partner and I came up with the concept and led the production. We worked closely with the casting director and brand team to find the best people to feature, and I worked closely with the director to craft the perfect questions in which to bring out their story.
Press: The Drum, Forbes, Marketing Dive, Business Wire, ABC News, Media Post, Travel Daily Media, Media News, Hilton Newsroom, Digital Media Solutions, and Hospitality Net
On top of our stories, we also tracked down the photographer of one of the most famous photos of John and Yoko’s bed in and documented his incredible perspective on Room 702’s impact on the world.
